Findability

I'm reading a fascinating book called Ambient Findability by Peter Morville. I picked it up in hopes of gaining some insight on how information turns up when we go digging for it. While there are plenty of Aha! moments in the book (such as a quote from Calvin Mooers, "An information retrieval system will tend not to be used whenever it is more painful and troublesome...to have the information than...not to have it.") - I keep noticing that discussions of information retrieval and findability on the internet focus on searchers/users as consumers who want to buy something. As translators, that's not how we use the internet, and I think that how we DO use the internet is worthy of some attention, both as a purely interesting phenomenon in itself and as a way to make our searching more effective.